Own brand spotlight

Lioré: high quality personal care at an affordable price.

Lioré is TW Europe’s own personal care brand, designed to deliver reliable product quality with accessible consumer pricing for daily-use categories.

Brand promise High quality formulas at affordable shelf prices
Retail fit Everyday pricing with a premium-looking presentation
Execution EAN, labels and product information support
Request Lioré availability Discuss your market
Value
High quality / affordable positioning
EU
Multi-market supply readiness
B2B
Retail and wholesale execution

Lioré range focus

Practical everyday personal care lines that balance product quality and consumer price accessibility.

Shower care

Daily shower and cleansing lines

Pleasant daily-use formulas with reliable quality at an accessible price point.

Body care

Body lotions and moisturising essentials

Consumer-friendly care lines designed for repeat purchase and stable turnover.

Deodorant care

Everyday freshness formats

Clear assortment structure with value-for-money positioning for mass retail.

Seasonal support

Promotional and visibility packs

Flexible support for campaigns while keeping the core line commercially consistent.

Why buyers choose Lioré

Lioré combines dependable product quality with an affordable retail price architecture.

  • Strong value-for-money profile for daily-use consumer categories.
  • Consistent quality standards across core personal care lines.
  • Channel-ready positioning for discount, supermarket and e-commerce models.
  • Structured product data support for efficient listing and rollout.

How onboarding works

  1. 1Share your target countries, channels and expected volumes.
  2. 2We align on assortment selection, pricing model and launch priorities.
  3. 3Execution starts with agreed data setup, ordering flow and replenishment plan.